The Project

Key activities & Impact

Million people
European GDP

The manufacturing sector accounts for 17.3% of EU GDP and employs more than 29.9 million people. Industry 4.0 is a new vision, in which augmented and virtual reality, together with advanced robotics and simulation, have a key role in the digital transformation of manufacturing.

Through the use of XR, MASTER is able to facilitate the teaching and learning processes of robotics, thereby contributing to the advancement of these technologies and ultimately, the Industry 4.0 concept.

Horizon Europe XR Technology Project

Open XR Platform
Extended Virtual Reality Space for Robotic Applications

The open XR platform integrates key functionalities for creating safe robotic environments, programming flexible robotic applications (programming by demonstration in flexible robotic application development), and advanced interaction mechanisms (innovation in gaze-based interaction). MASTER will also deliver rich training content on robotics, and didactic material which exploits the platform and will be delivered to the end users.

The open XR Platform, three technologies and educational content are initially built around the technologies and knowledge of the MASTER partners. However, they will be enriched by the contributions of third parties selected through Open Calls. To this aim, MASTER will launch two different Open Calls, one to attract third parties that have technologies that can be included in the platform (OC1) and a second one for new content creation (OC2). An additional objective of the Open Calls is to validate the XR platform, components, and generated content from the technical point of view, as well as from the human perspective.

XR technologies

horizon europe xr technology project, industry 4.0, robots in manufacturing

Health and safety demonstrator

horizon europe xr technology project, industry 4.0, robots in manufacturing

Robotic programming demonstrator

Gaze based demonstrator

Horizon Europe XR Technology Project, Industry 4.0

Your XR technologies

1st Open Call:

18 March - 31 May 2024

2nd Open Call:

Beginning of 2025

MASTER will contribute to:

Develop innovative XR applications

For learning, training and education.

Test and support take-up of proven, successful XR tools

making Europe a leader in cutting-edge technologies for education.

Increase inclusiveness

By supporting a human-centred approach to technology development that is aligned with European social and ethical values, as well as sustainability.

Sustainable, high-quality jobs

by targeting skills mismatches, the need to empower workers, and ethical considerations relating to technological progress.

Open Calls organisation

If you are also interested in XR education for robotics, the MASTER project might need your input.

Through two Open Calls, MASTER wants to validate the Open XR platform, components, and generated content from the technical point of view, as well as from the human perspective. The aim is to provide additional technologies and functionalities, as well as additional educational content for the platform.

Opening and deadlines will be announced on all our social media channels. Follow us on X and LinkedIn for updates.


  • Provide innovative technologies for the Open XR platform to create rich XR experiences
  • Develop use cases and educational material for a better learning environment for robotics

Who can apply? 

European, small and medium companies active in the field of XR (100% funding).

Educational institutes in the field of XR (100% funding).

Large companies in the field of robotics and/or developing XR applications for robotics (up to 50% funding). 

2nd Open Call

Validation of XR technologies in learning environments


  • Validate the Open XR platform and technologies developed in the project with students
  • The creation of additional XR content by applicants and their students

Who can apply?

Any kind of research or educational institutions that provide XR education or content creation services to students, workers or other end-users. 

Their participation should guarantee that the MASTER XR technologies are being tested in educational environment, validated and improved.



Call opening early 2025

More details will follow!

Process of Evaluation of the Open Calls

The Open Calls will be published and remain open for several months.

After the submission deadline, each application will be reviewed by 3 independent reviewers in a three-step evaluation:

  1. The individual evaluation will be done remotely by reviewers.
  2. A consensus meeting to adjust the finally agreed scores.
  3. The project steering committee will consider all the applications on the resulting ranked list and make the final selection according to the rules.

All applicants will be notified of their result as early as possible and a redress process will be available for 1 week.