How MASTER Supports Industrial Innovation

Meet Sergio Barrera, CTO at Virtualware, who shares his role and vision within the MASTER project and the European XR ecosystem.

Sergio leads the technical coordination in Virtualware within MASTER. He oversees platform development on Virtualware’s Viroo platform and supports integration across multiple technologies and partners.

He explains how MASTER combines robotics, digital twins, and virtual reality to reduce complexity in industrial training. This approach allows users to test processes, layouts, and robot behaviour in virtual environments.

Sergio highlights the challenge of bridging virtual and real robots. MASTER enables interaction with systems that behave like real robots, without requiring physical access. This approach supports faster iteration and earlier training stages.

The interview also explores the XR landscape in Europe. Sergio describes a strong ecosystem of innovative SMEs that rely on collaboration to remain competitive. Projects like MASTER help these companies join forces and scale impact.

Looking ahead, Sergio sees Europe’s XR future focused on enterprise and industrial use. MASTER supports this vision through user-friendly interfaces and practical XR solutions for advanced training.